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Crest Credai

Crest Credai

BRIEF

CREST is a training programme for young real estate professionals organised by CREDAI. The Confederation of Real Estate Developers Associations of India (CREDAI) is the apex body for private Real Estate developers in India.The theme for the year 2017 was ‘TRANSFORMATION’ as in that year RERA (Real Estate Regulatory Authority) had been introduced which made a big change in the private real estate sector.

Design Direction

We wanted to shift from corporate and muted designs and colour schemes of the past to a much bolder and colourful visual language and since the theme was ‘Transformation’ it was a great opportunity to introduce colours and fluid graphics as they represent change, discover new paths and have the capability to mould itself to the surrounding.
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