BRIEFCarmel Organics is an India based organic company founded in 2012 with the mission to help small & marginal farmers in India to earn more by growing herbs organically and to supply premium quality ingredients to the world. Since the demand for organic produce saw a significant increase, Carmel Organics needed a fresh identity.
Design DirectionThe first step for this project was to understand the organisation in detail, what they do, how do they do it, what are their values, ethics and goals. After a lot of brainstorming, workshops and discussions with the client, we designed an identity that was clean, organic and relevant to the masses and farmers associated with the organisation. To be able to work for a purpose led organisation was certainly a fulfilling experience for the team.
September 23, 2021